Our Guide to Building a Website: Why You Need a Website and a Few Tips to Get Started
November 4, 2021

Introduction: What is a website? What are the benefits of building one?

A website is an online presence that allows you to introduce your business to the world. Your website should be easy to use, informative, and aesthetically pleasing.

It is never too late for a business owner to create a website. If you are just starting out or looking for fresh ideas on how to improve your already existing site, here are some things you should know:

  • A website is an online platform that gives companies an opportunity to talk about themselves, their products and services while attracting new customers

  • A website can be used as a foundation for other digital marketing campaigns like email marketing or social media advertising

  • A website can be used to sell and advertise products or services directly to your customer base.

  • The benefits of having a website include increasing sales, generating leads, developing authority in the field by providing information on industry practices and trends, increasing company’s exposure, and improving brand awareness.


What You Should Know About Designing Your Own Website

The first and most important thing to consider when designing a website is no matter what, it should be visually appealing and easy to navigate.

Designing your own website can be a daunting task. Websites are complex and time consuming to design, despite their simplicity, but even those with zero web design skills can get started right away at no cost using our Site Builder.

The Site Builder provides you with drag and drop tools to build your own basic website and the best part is you don’t pay for the builder until your site is finished and you are ready to publish it to the web.

Sometimes the business requirements for a website exceed the abilities of the Site Builder tool. In this case, you will need to consider either using WordPress to build your site, or enlist the help of our staff to create the perfect customized site just for you.

How to Choose Between WordPress or Site Builder for Your Content Management System

A content management system (“CMS”) is a set of tools that allow you to create, publish, and maintain your website’s content without hiring a professional.

Perfect Fit Hosting offers two types of CMS platforms: the first is WordPress, an open-source platform that allows unlimited blog post creation and editing of your website’s code. The second is Site Builder, a DIY drag-and-drop solution for creating a blog, landing page, or any basic website.

There are several important factors to consider when deciding which CMS to use for your site.

First of all you should decide what types of things you want end users to be able to do on your website.

If the list is long – or if the list includes selling products and services on your website – you will need to either use WordPress or contact us for a custom build.

If it’s a very short list (and you do not need e-commerce), you could most likely use our Site Builder tool to accomplish what you need.

If you need help deciding which CMS would be best for your situation, please reach out to our staff and we will be happy to help you.

How To Build A Website with WordPress

The best way to learn WordPress is to start by reading about WordPress itself. You can find a lot of tutorials and guides online. WordPress powers over 25% of the entire internet (yes, that’s right!) making it the largest Content Management System (CMS) in existence today.

But even though it is very popular, it doesn’t mean that WordPress is easy to use right out of the box. It’s best to familiarize yourself with WordPress basic concepts.

As part of our service to our custom site clients, we will be happy to train you on the basic functions of WordPress and how to accomplish your daily tasks.

We can even “trim down” WordPress to make it simpler and easier to use. Ask us about this service when we talk about your site.

Choosing The Best Domain Name For Your Website

Choosing an appropriate domain name for your website will be a challenging process. There are various factors to consider when selecting a domain name such as

  • the availability of the domain name

  • popularity of the domain name

  • whether or not it matches your company’s branding

  • how easy is it to spell and type the domain name

The best domain names are only one or two words long (three is pushing it and don’t even think about four). They should be easy to type and spell so that your visitors can remember the site name easily.

Try writing down the domain name you’re thinking about and make sure to look carefully at the name in print. Look for any double letters (or triple letters) that might be awkward at the intersection of words.

Look extra carefully to ensure there aren’t any profane or offensive words created by putting your two (or hopefully not three) words together to form the domain name.

There are many new modern top-level domains available which can give your domain a unique, branded appeal. A top-level domain (called “TLD” for short) is everything after the last dot in the web address (.com, .edu, .co, .gov, etc.).

Consider new TLDs like .store, .rocks, .art, etc. to give your company a modern look. Consider a more traditional TLD if longevity and tradition are at the forefront of your brand image.

In the end, the best domain name for your company will be the one that feels right to you and fits your brand image. You can use our domain name checker and suggestion tool to find the best one if you need some help coming up with ideas.

Conclusion: Get Started Building Your Website Today

As you’ve learned in this article, creating a website is one of the most important things you can do to get started with your business or to grow an existing business. Websites are complex but building them doesn’t have to be.

If you just need a simple landing page for your customers to be able to find you online, nearly any of the lower cost CMS options should suit you just fine. For something more customized, please reach out to our staff and we will be happy to help you form a plan of action.

Ready to move forward? Here are a few tips in summary to help you get started building your website easily:

  • Think about what you want your website visitors to be able to do on your website. Use this information to decide what CMS you want to use.
  • Choose an appropriate domain name for your website and make sure it’s available using our free domain checker tool.
  • Take our short online quiz to determine the right hosting package for your needs.
  • Purchase your hosting and get started building!

I hope this article helped you understand the importance of building your own website by providing a few tips to get you started.


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